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GB1534 - Spend Activation - Usage

Business Unit: Consumer Banking
Division: Card Products
Department: Card Production
Contract Type: Full Time
Area/Branches: Al-Saleh Building
Closing Date: 17-Mar-2016

About Gulf Bank

Gulf Bank was established in 1960 and has since progressed to becoming an industry-leading financial services provider complemented by a large network of 55 branches strategically positioned in key locations across Kuwait.

The main groups of the Bank are Consumer Banking, Corporate Banking, International Banking and Treasury.

Job Purpose:

To drive the profitability of the Credit Card business by building customer loyalty through increased Cards Usage.


a) Implement cards usage strategy in line with overall objective to attain category leadership in desired categories.

b) Build  customer loyalty through increased Card Usage in UAE: Increase market share of GULF BANK cards across spends categories

c) Implement experiential marketing initiatives and events designed to reward the most profitable segments and create a ·wow 'factor

d) Monitor redemption and feedback through customer research to improve the rewards proposition among highly profitable customers & top-end products like Premier & Platinum.

e) Design campaigns that promote use of cards for daily needs, reduce ATV on card, increases no. of transactions on the card, and reduces dormancy

f) Develop guidelines to build merchant alliances, usage promotions, offers & experiential marketing initiatives & events for countries to implement.

g) Ensure all communication with cardholder on usage programs & events at various customer touch-points is updated, consistent & compliant.

h) Manage all contracts signed with service providers and ensure third party service providers are fully trained and aware of the features prior to launch.

Generic Accountabilities:

Corporate governance & compliance: Work fully within risk policies & procedures and all compliance regulations

Education, Knowledge, Experience and Skills:

a) Education / Qualifications:  Bachelor’s Degree in Financial / accounting / banking

b) Knowledge: good blend of product knowledge/processes & marketing expertise.

c) Experience: 2-4 years experience in cards portfolio management or cards products

d) Generic & Specific Skills:

  • Exceptional Communication
  • Persuasive Business Writing
  • Project Management
  • Conceptual & Analytical Thinking
  • Risk Management
  • Bilingual in Arabic & English
Note: you will be required to attach the following:
1. Resume / CV

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